Fewer incidents: less expectation-gap risk (“food not as pictured”) and fewer visual escalations
Fewer rework loops: clear standards and stoplight decisions that end taste debates
More consistent performance: legible thumbnails and brand-consistent visuals across locations and platforms
See what we offer and how the workflow runs in practice.
You already have tools, photos, and production. Chef Shotz adds the missing layer: standards + risk mapping + an operating rhythm so visuals stay truthful, platform-safe, and consistent as menus evolve.
Menu Truth Index (MTI) + Risk Map
A scored diagnostic of your priority “hero items” with Green / Yellow / Red status and clear root causes.
You’ll know: what’s safe to keep, what needs fixing, what should be removed, and what requires reshoot.
Keep / Fix / Kill / Reshoot Exemplars
5–10 annotated examples tailored to your brands and platforms.
Why it matters: ends taste debates fast, aligns vendors and internal teams, and makes the Standard tangible.
Visual Truth Standard (portfolio-specific)
A short rulebook (typically 3–6 pages) defining what “truth-first, 128-px clear, platform-safe” means for your operation.
Includes stoplight rules, do/don’t patterns, and a pre-upload checklist.
Visual Governance Office (operating model)
A simple workflow so the Standard actually runs day-to-day:
who approves what, what triggers escalation, review cadence, and how new SKUs/LTOs get checked.
Optional add-ons
• A rapid response path for when something “breaks” (platform warning, complaint spike, or PR flare)
• A lightweight early-warning map using the signals you already have so issues surface early.
• Channel extensions to apply the same standards to website/email/social hero imagery
Request a sample MTI on 5–8 hero items (one brand or one client account)
Tools/vendors produce images—we govern what’s safe and consistent to publish.